In 2021, SoupFest pivoted to a socially distanced model, introducing three connected community engagement events to fundraise for Neighborhood Services Inc. and support local restaurants during public health shutdowns.

CREATIVE DEVELOPMENT

SOUPWEEK ‘21

SoupWeek delivered a three-tiered engagement campaign to its fans and followers: a DTC product box, Instagram-hosted live music telethon, and the coordinated promotion of 50 beloved local restaurants on the brink.

Art, Content, Copy, Development, Event ID (Directed), Execution, UX

SOUPWEEK ‘21

CREATIVE DEVELOPMENT

SOUPBOX

SOUPWEEK ‘21

When fans couldn’t come to a SoupFest, we delivered it to their doorsteps. SoupBoxes quickly sold out, packed with camp mugs, event posters, shirts, award winning soup recipes, and branded giveaways.

300 soupboxes

Art, Content Capture, Copy, Development, Execution, Promotions

SOUPWEEK ‘21

SOUPBOX

SOCIAL TAKEOVER

SOUPWEEK ‘21

SOUPWEEK ‘21

SOCIAL TAKEOVER

SOUPFEST LIVE

SOUPWEEK ‘21

SoupFest LIVE hosted three nights of music on Instagram Live, connecting thousands of fans to their favorite artists, and to each other, during a period of time lacking safe opportunities for both.

3 NIGHTS OF music

Graphics, Live Production, Programming, Promotions, Staging & Lighting

SOUPWEEK ‘21

SOUPFEST LIVE

PARTNER RESTARAUNTS

SOUPWEEK ‘21

SOUPWEEK ‘21

PARTNER RESTARAUNTS

COMMUNITY IMPACT

SOUPWEEK ‘21

SoupFest is a mission-based brand rooted in the memory of a beloved best friend. Through The Miklós Battaglia Fund, SoupFest fundraising efforts support food scarcity and social inequity causes in central Ohio.

$10,400 DONATED

Partner Communications, Programming

SOUPWEEK ‘21

COMMUNITY IMPACT

Poster: Emily Belles